2025 McGraw Hill Sales Meeting
Experiential and Live Events
I led the creative team in branding the 2025 McGraw Hill National Sales Meetings at the iconic Fontainebleau Hotel in Miami Beach. The comprehensive visual system extended across large-scale environmental graphics, motion graphics, digital signage, static and animated wayfinding, branded screen savers, PowerPoint templates, swag, collateral, and special Awards Night branding.
Building on the Art Deco-inspired logo created for the 2024 meeting, we developed a new visual identity inspired by three consecutive years of growth. The logo incorporated three flowing ribbons, symbolizing that momentum and creating a dynamic visual element that could come to life across the meeting environment.
On the venue’s 100-foot-long screen, the animated ribbons created a dramatic, immersive effect. Additional motion graphics brought product announcements to life, building energy and excitement throughout the event. For Awards Night, we introduced rich gold tones and subtle micro-animations to create a more distinguished and elevated experience.
The creative work earned a Silver MUSE Creative Award in the Corporate Event category, recognizing the creativity and execution of the overall event branding.