About
I'm a creative director who has spent two decades building brand experiences at McGraw Hill and Bloomberg, growing a one-person design function into an eight-person in-house creative team that now leads integrated campaigns across every stage of the funnel.
Get in touch: lisahcohen@gmail.com
What sets me apart:
» Inspired Leader. I am a trusted partner who collaborates with leaders across the organization. I lead and motivate creative teams to produce their best work by fostering a design-led environment, providing clear creative direction, and mentoring.
» Humanist. I have a positive outlook that is rooted in humanist values, belief in my team, and the inherent good intentions, worth, and potential of my colleagues and clients.
» Culture Obsessed. Art and culture define our humanity and I'm fascinated by all forms of creative expression. I follow trends across art, design, music, fashion, advertising, television, and film. I'm an active member of the Maplewood Arts Council, and the co-founder of the Maplewood Film Society.
» Exceptional Designer. When needed, I jump into design-mode. My strongest skills are in digital design, video production, and motion graphic design.
» Technology Champion. I apply my strong foundation in design principles to any new technology. I leverage technology to foster creativity and collaboration.
» Process Nerd. I implement best-in-class processes and tools so my team can scale with strength and deliver exemplary, consistent brand experiences.
A few fun facts about me:
My path to creative leadership started with sound and screens. I was a college radio DJ at WCBN, 88.3 FM in Ann Arbor. I also worked as a projectionist (AV nerd) at the University of Michigan, and later worked as the only woman salesperson at B&H Photo. A full-ride scholarship to NYU's Tisch School of the Arts set me on the path I'm still on, blending art, design, and technology.
Outside of my professional work, I’m passionate about supporting the arts in my community. I co-founded the Maplewood Film Society to bring people together through movies and help save our town’s historic theater, and I serve on the Maplewood Arts Council. When I’m not working on creative projects or championing the arts, you’ll usually find me on the tennis court, playing on a USTA team.
Education:
» Master’s degree in Digital Media (Interactive Telecommunications Program), New York University, Tisch School of the Arts
» Bachelor of Arts in Sociology and Communications, University of Michigan
Awards:
Muse Creative Award, Chyna's Journey: The Power of Higher Education (2026)
Muse Creative Award, Education Website: ALEKS (2026)
Muse Creative Award, Corporate EVent National Sales Meeting (2026)
IHAF Creativity Award, McGraw Hill Connect® Brochure (2025)
Muse Creative Award, Connect Effectiveness Study (2025)
MarCom Award, Connect Effectiveness Study (2025)
Hermes Award, Education for All Campaign (2023)
Muse Creative Award, Education for All Campaign (2023)
Content Marketing Award, Education for All Campaign (2023)
dotCOMM Award, Education for All Campaign (2023)
D&AD Award, Morgan Stanley Digital Billboard (2016)
Apex Content Award, London City Airport (2015)
Smartie Award, London City Airport (2014)
Bloomberg Customer & Culture Champion (2013, 2014)
Reggie Award, Bloomberg Lobby Display (2012)
Digi Award, Bloomberg Lobby Display (2006)
Audience Award, “Minnie’s Meise,” Detroit Doc Film Festival (2001)
Get in touch: lisahcohen@gmail.com