National Sales Meeting

I led the creative team in branding the McGraw Hill National Sales Meeting at the iconic Fontainebleau Hotel in Miami Beach. Our comprehensive visual system included large-scale printed graphics, motion graphics, digital signage, static and animated wayfinding, branded screen savers, PowerPoint templates, swag, collateral, and special awards night branding. We created an Art Deco–inspired logo that echoed the hotel’s architecture, drew visual inspiration from the vibrant Miami Beach aesthetic, and unified the experience through a bold, monochromatic palette centered on McGraw Hill’s signature Heritage Red.