National Sales Meeting

I led the creative team to brand the Fontainebleau hotel in Miami Beach for the McGraw Hill National Sales meeting. The event branding included large scale printed and video environmental graphics, easel signs, digital signage, wayfinding, static and animated screen savers, PowerPoints, and special awards night branding. The theme of the meeting was Mission Possible so we developed an art-deco inspired logo to match the architecture of the Fontainebleau hotel. We also took inspo from Miami Beach, and tied everything together in a striking monochromatic color scheme, based on McGraw Hill's Heritage Red.