Morgan Stanley Digital Billboard
Environmental Media
The Morgan Stanley digital billboard in Times Square is a cultural icon. You've seen it countless times in commercials and news stories—the amber ticker tape rushing across 3 LED strips at a steady speed.
In 2015 the sign underwent a significant overhaul. The outdated, amber-colored ticker was replaced with a modernized version featuring seven synchronized, high-resolution LED canvases. The content, dynamically driven by time of day, features Bloomberg news and information and Morgan Stanley’s branding and promotions.
I worked on this project from pitch to launch. I lead the content strategy, data integrations, data visualization, and quality assurance. Working closely with my creative team and partner Framestore, we developed the bespoke Content Management System.