Chyna’s Journey: The Power of Higher Education

Chyna's Journey: The Power of Higher Education" won four MUSE Creative Awards in 2026: Gold in Video: Education, Gold in Video: Diversity & Inclusion, Silver in Video: Documentary, and Silver in Video: Branding.

We met Chyna Rose through her role as a McGraw Hill Student Ambassador. When we learned about her experience growing up with two incarcerated parents and her passion for higher education, we knew her remarkable story deserved to be told. We partnered with Tilt!, a Virginia-based production company, to film her at Brightpoint Community College. The final documentary-style video captures her resilience and growth, and stands as a testament to the transformative power of education.

The content strategy focused on two tracks: Chyna’s personal journey, how education helped her find peace, purpose, and confidence, and her experience using McGraw Hill’s digital learning platforms, McGraw Hill Connect® and SIMnet®. This dual approach extended the value of the production, resulting in three web videos and eight cutdowns optimized for social media.

Chyna's Journey was one of the cornerstone content pieces of the Fall 2025 Takeaway campaign. Positioned in the Become Aware stage of the marketing funnel, the video was distributed through campaign emails and paid media, giving prospects with no prior engagement an emotional entry point before progressing along the customer journey.