Chyna’s Journey: The Power of Higher Education

We met Chyna Rose through her role as a McGraw Hill Student Ambassador. When we learned about her experience growing up with two incarcerated parents and her passion for higher education, we knew her remarkable story needed to be amplified. We partnered with Tilt!, a Virginia-based crew, to film her at Brightpoint Community College. The final documentary-style video captures her resilience and growth, and stands as a testament to the transformative power of education.

The content strategy focused on two tracks: Chyna’s personal journey, how education helped her find peace, purpose, and confidence, and her experience using McGraw Hill’s digital learning platforms, McGraw Hill Connect® and SIMnet®. This dual approach maximized the production, resulting in three web videos and eight cutdowns optimized for social media.