ALEKS Website Refresh

The Higher Education ALEKS Website Refresh won a Silver MUSE Creative Award for Education Website in 2026.

Challenge
ALEKS is McGraw Hill's AI-powered learning platform for Math and Chemistry, built on 25+ years of student data, but its website wasn't doing that story justice. The site needed to make ALEKS's core differentiators, personalization, instructor tools, and real outcomes, tangible to instructors evaluating the platform, without turning the page into a wall of text.

Approach

» Custom animated icons and embedded video bring each core differentiator to life, from the Initial Knowledge Check to Personalized Learning Paths, Instructor-Driven Assignments, and Reports & Insights, so instructors see the platform in motion rather than reading a feature list.

» Self-guided, interactive tours let visitors explore ALEKS for Math or Chemistry hands-on, at their own pace.

» Instructor quotes and case studies ground the platform in real outcomes, pairing testimonials with concrete results like a 20% increase in pass rates at Clemson and an 11% drop in withdrawals at Northern Arizona University.

» Reimagined Chemistry, Math, and AI subpages give each subject and the "Not Just AI, ALEKS AI" story its own space.

My Role
I led the redesign of the ALEKS homepage and its Math, Chemistry, and AI subpages entirely in-house, from art direction through engineering, partnering closely with UX, stakeholders, designers, and project managers.

See it here: McGraw Hill ALKES Website for Higher Education