2026 McGraw Hill Sales Meeting

The 2026 McGraw Hill National Sales Meeting creative earned a Silver MUSE Creative Award in the Corporate Event category, recognizing the creativity and execution of the overall event branding.

I led the creative team in concepting and developing a comprehensive visual system for the National Sales Meeting at the new Fontainebleau Hotel in Las Vegas. At the center of the experience was the iconic McGraw Hill red cube, which became a consistent visual thread across PowerPoint presentations, name badges, signage, environmental graphics, digital screens, wayfinding, swag, collateral, and more.

We partnered with a 3D animator to reimagine the cube in glass, using striking light reflections to create a dimensional, dynamic version of the brand. For Awards Night, we created an exclusive liquid-metallic version. We then incorporated our logos and messaging into the original animations and brought them to life across multiple digital screens including a 100-foot presentation LED screen, digital signage throughout the hotel, and at the legendary LIV nightclub. The animated cubes extended the visual language across the entire event, bringing the brand to life and creating a cohesive experience that felt consistent without ever becoming repetitive.