Product Launch Campaign

In Spring 2023, McGraw Hill launched McGraw Hill GO. My team and I developed a robust multi-channel campaign aimed to raise brand awareness, generate excitement, and build a user base. Leveraging audience research, I led the creative team in developing content for the campaign, including a website, landing pages, an explainer video, paid media, emails, guided demos, editable leave-behind postcards, printed collateral, and a webinar series.