Instructor Getting Started Campaign
Marketing
The goal of the Instructor Getting Started campaign is to guide instructors in utilizing and maximizing McGraw Hill's products. My team created a support website, self-guided demos, webinars, step-by-step instructions, blog posts, video tutorials, and more. We also created videos that featured power users talking about how they use our products. We drove instructors to these resources through email, paid media, and social media.
As the Creative Director, I led the in-house creative team in producing content across all channels.